Right from the beginning of our journey, one thing was clear to us, the market scope for fitness was huge but our aim was to combine technology and fitness together, a product which can be utilized by the consumer and be part of their everyday life. Today, everybody has the urge to know their health and fitness, you can see with the rise of gyms and fitness classes. Our previous generation narrowed down fitness to healthy living but this generation has broadened the fitness horizon to yoga, dance classes, gym, marathon and much more. By interpreting the fitness market in depth, we wanted to provide consumers and fitness enthusiasts something more than a smart band or fitness tracker and that’s how Soul fit was born.
This gave us our ultimate distinctive feature. Why don’t we create a smartwatch which would bring convenience even with a smartphone? What would be the output if you combine hardware of Fitbit and Apple Airport together; with this idea, the inception of Sonic took place (The First ever Talkband with Heart rate Sensor).
Our drive was coupled with the fact that majority of fitness tracking enthusiasts were interested in going for wireless headphones. It made complete sense for us to bring in our well-researched health and fitness expertise with an added opportunity of putting together a smartwatch where the user could go on an entire day with a high quality wireless sound experience.
Once we started testing the product, we received a great feedback where our potential users were awed by the product. That defined the inspiration moment for us. Nothing could stop us from going.