As smart watches flood the wearable devices market in the lifestyletech-meets-health-tracking segment of the Indian market, consumers are getting one more choice, the Soulfit Sonic Talkband, which is a hands-free calling smart watch that also tracks fitness.
As startups bloom a dime a dozen in India, venturing into fintech, e-commerce, healthtech, foodtech, and much more, a new segment has recently been born called ‘lifestyletech’. Targeting young office goers, too busy for the gym, this audience is realizing the importance of tracking their health. It is no wonder that the market is brimming up with wearable devices for health monitoring.
Launched by Mumbai-based Brandworks Technology Pvt. Ltd., which was founded in 2017, Soulfit was launched on 14th of January 2018 after two years of research. Co-founded by Ishwar Kumar and Nikita Kumawat, this wearable technology product is a wireless gadget that can be used for answering calls, while tracking health and activity.
“The country’s young working class population, who are primary buyers of these smart fitness devices and smartwatches are being bombarded by competitive pricing strategy from Chinese vendors, which helped the market to see higher sales during review period”, the report said.
Devices that track stress, heart rate, sleep, activity, and calories, are fast becoming favorites of fitness-conscious Indians. The report predicts that the market in 2018-2023 will rise even higher for wearable devices with the advent of Internet penetration, lifestyle modernization, trends in health and fitness, as well as simply the desire to own sophisticated gadgets. Increasing disposable income, particularly in tier II and tier III cities is cited as a future demand sustainer for manufacturers like Soulfit
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